In 2016, years before Hello You Agency was founded, Marcela Paim was already building a professional journey shaped by entrepreneurship, strategy, and a willingness to turn ideas into businesses.
That year, her company, Noivas na Medida, became the overall winner of the Shell Iniciativa Jovem Business Fair.
Turning an idea into a business
Shell Iniciativa Jovem brought together 60 entrepreneurs who went through 87 days of development to transform their ideas into sustainable and innovative businesses.
The approved projects participated in a Business Fair in July 2016, presenting their companies to more than 600 visitors.
An evaluation panel and specialized jury reviewed the participating businesses.
It was in this environment that Noivas na Medida, created by Marcela Paim, took first place.
Recognition for Noivas na Medida
Noivas na Medida was created to support brides through professionals such as physiotherapists and nutritionists, helping clients prepare for their wedding day.
To invest in the business, Marcela left her position at a major hospital in Rio de Janeiro and committed herself to developing the company.
As the competition winner, she received an R$ 8,000 award.
At the time, Marcela said the prize would be invested in marketing, business development, and an app designed to make the model more scalable.
Entrepreneurship as part of the journey
This achievement came years before the creation of Hello You Agency, but it represents an important chapter in Marcela’s professional story.
The experience reflects qualities that would continue to shape her later projects: identifying opportunities, structuring a clear value proposition, and thinking strategically about growth.
Shell Iniciativa Jovem is the Brazilian version of Shell LiveWire, an international Shell initiative focused on supporting young entrepreneurs.
A story that continues to evolve
The Noivas na Medida award is more than a recognition from the past.
It is part of an entrepreneurial journey that would later expand into new markets, new businesses, and the creation of Hello You Agency.
Today, that experience connects with a principle that remains central to the agency’s work: understanding a business deeply before deciding how to position it, communicate its value, and support its growth.
Every stage of this journey reinforces the same idea: sustainable growth begins with clarity, strategy, and the ability to turn opportunities into action.
